Celebrities Endorsing Condoms - A Pipe Dream
Owners of “Provogue” – a name to reckon with in the world of apparel business, recently roped in Saif Ali Khan to promote their brand, Seagram’s premium whisky brand “Royal Stag” would now be promoting it using the brand value of ace cricketer M.S.Dhoni, Motorola’s decision of roping in Abhishek Bacchan to promote their sleek and trendy handsets yielded huge returns. Similarly, business pathway is replete with such endorsement stories, which have helped many brands to sustain the negative vibes of extreme competitive scenario. Brands associate themselves with popular celebrities to catch the fancy of youngsters, which results in surge of demand for such products. Brands thrive so are these celebrities as they charge anywhere around Rs 50k to Rs 2 Cr to associate their names with such products. Take a pause here, Do you think only celebrities hold brand value? Think again, because our so-called chauvinistic politicians have also joined the rat race of endorsements, who hitherto have had