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Showing posts from October 6, 2006

World of Perfumes

W orld has come a long way so are we and so our culture and our traditions and living style. World has enough today to satisfy all types of senses that we have-vision, taste, olfactory and hearing. Our civilization has witnessed myriad wars, violence, triumph, jubiliation through the eyes of history , heard enough from crying souls, which tasted bitter, sour as well as sweet and smelled air of polution, filth, corruption and flames of anger. In such a scenario, one product has come a long way- Perfumes. Art of making perfumes is quite old. It started form Egypt and taken forward by Romans, Arabs and Islam. Islam offers due respect to perfumes, as Mohd. Prophet said, it is mandatory and holy to take bath for every muslim man on friday so as to spread soothing fragrance all around.In France, it became major item to be exported and contributed significantly to their economy. Perfumes, as i know, from my chemistry knowledge, is a solution of perfumery oils, aromatic compounds and some alc

Shifted Consumer Axis

O ver the years our civilization has witnessed large number of changes, which has revolutionized our lives. Life is no more a struggle now. It has been painted with luxury, embellished with frills, techno-torqued by all gizmos and gadgets. Markets are deluged with latest innovative products, potent enough to slake all pervasive thirst for acquiring new and trendy stuff, which has captured minds and thoughts of youngsters. Kids are not satisfied unless they have play-station, adorable Moms all over are ready to pirouette towards Techno-savvy society and want their kids too, to come along, to catch up with latest in the market. Strict Dads are also becoming friendly enough these days with kids and are willing to buy them gadgets. They are least bothered of the consequences and after-effects. Advertising industries, these days are busy in convincing potential customers to go for hair color change. Black seems to be an archaic thing these days, our soignée savvy ladies are going to catch u